You are a real expert on acquisition on Google’s broad range of products, either because you have the experience and a strong track record from your previous job(s), or because you have worked yourself at Google.
You love all the topics around performance, analytics and bringing in new clients is what drives you most. You are eager to move to a fast-paced environment, where you can keep learning, being challenged and testing new ideas.
About the team
You will be integrated in the Marketing team, who is in charge of D2C user acquisition, brand management, content, communication and we are active contributors to the company’s product roadmap.
Run and optimize, from start to finish, the current Lovys campaigns on Google Ads Mainly SEM and YouTube.
Conduct performance analysis and optimization of each ad network, considering we target several products and countries.
Collaborate closely with the Data team to analyse and understand the results of campaigns and develop clear optimizations, based on users’ behaviour and predictive analytics.
Present clear and consistent reports to the team, with the results of the campaigns – CAC, ROAS and payback time - and recommended optimizations, both structural and the creatives.
Contribute to an A/B test roadmap to optimize ad monetization efforts
Suggest new channels, campaigns or campaigns’ configurations to improve Lovys acquisition KPI’s.
Become the go-to-person for new product and new market launches with regard to information on acquisition via paid channels.