Senior Traffic Manager

Lovys is hiring!

About

To create protection that insures - instead of an insurance that disappoints. To put an end to small asterisks and exceptions. With one-click only your problem is solved. Lovys aims to empower the consumer by placing him/her at the heart of the insurance experience.

Concretely: Lovys offers a monthly insurance subscription as an alternative to old contracts.

The difference? In addition to a 100% digital experience, the customer can modify or cancel his insurance subscription at any time, but also customize it according to his needs.

It's that simple. This is the future of Property & Casualty Insurance.

Job Description

You are a real expert on acquisition on Google’s broad range of products, either because you have the experience and a strong track record from your previous job(s), or because you have worked yourself at Google.

You love all the topics around performance, analytics and bringing in new clients is what drives you most. You are eager to move to a fast-paced environment, where you can keep learning, being challenged and testing new ideas.

About the team
You will be integrated in the Marketing team, who is in charge of D2C user acquisition, brand management, content, communication and we are active contributors to the company’s product roadmap.

Your Responsabilities
Run and optimize, from start to finish, the current Lovys campaigns on Google Ads Mainly SEM and YouTube.
Conduct performance analysis and optimization of each ad network, considering we target several products and countries.
Collaborate closely with the Data team to analyse and understand the results of campaigns and develop clear optimizations, based on users’ behaviour and predictive analytics.
Present clear and consistent reports to the team, with the results of the campaigns – CAC, ROAS and payback time - and recommended optimizations, both structural and the creatives.
Contribute to an A/B test roadmap to optimize ad monetization efforts
Suggest new channels, campaigns or campaigns’ configurations to improve Lovys acquisition KPI’s.
Become the go-to-person for new product and new market launches with regard to information on acquisition via paid channels.

Preferred Experience

You have done it before. With great success. We don’t care about certification, only a strong track record (Strongly recommended In SEM & YouTube).
You have 3 years of proof working with Google ads search
You have good communication skills (including and foremost written communication skills).
You are a critical thinker but you genuinely like to work in cross-functional teams, with peers that do not think alike.
You are detailed-oriented but your perfectionism does not stop you from testing and trying new things.
You are eager to change things but you understand the value of incremental impact
You love this sentence “If you have no figures to discuss and we are only going to debate opinions, then we better stick to mine.”
You have a crazy love/hate relationship with KPIs analysis and tracking.
You would easily pass 1h or more, at a café (or in some other place, that’s the important part), discussing the following topic “What’s still good about manual bidding”.

** Why us?**
A competitive salary.
Being part of one of the fastest Insurtechs in Europe
A management that does not argue with you over a keyword, that trusts your research and your experience, and that works alongside you
The opportunity to make intelligent mistakes, learn fast and bring impact.

Additional Information

  • Contract Type: Full-Time
  • Start Date: 08 November 2021
  • Location: Lisbon, Portugal (1250-004)
  • Possible partial remote